Document Type : Research Paper

Author

• zeinab arabnejadz

Assistant Professor Farhangian Teacher Training University

Abstract

In today's competitive world, more languages ​​are trying to end English imperialism and promote their native language as one of the most important indicators of national identity. Language is one of the most important elements of national culture and the relationship between culture and language has always been debated whether language is a reflection of culture or constitutes the language of culture shows the importance and relationship between these two components. If we are to spread Iranian culture, we must seriously pursue the issue of teaching Persian, but in the first place, we must encourage the audience to learn this language. Persian language as one of the indicators of Iranian cultural identity has a special place in the region. In the competition between languages ​​to attract more learners, the first issue is to motivate those interested in learning Persian. In other words, why should they learn Persian? This section is actually a promotional dimension to attract more learners. Motivation plays an important role in language learning throughout the learning process. From the first step to attract the audience to the teaching method, content, evaluation and so on. But in the first step, we must take seriously the motivating component in attracting the audience to learn Persian. Assessing their needs and setting goals for learning Persian helps to produce content that is targeted and appropriate to the taste of the audience. One of Azfa's challenges is to produce content in accordance with second language teaching standards. Production of attractive content appropriate to the needs of learners, use of e-learning capacities, benefiting from the potential of Persian literature; Operational strategies such as using education to promote Persian education are all methods that will be discussed in this article to further develop the Persian language.

Keywords

• Azfa
• Farsi language
• Motivation
• Course content